Racing cycle bicycle company hires Ratio Switch to build low-cost, fast website.

• View www.lemondbikes.com

The Challenge

• Web budget slashed in half over the previous year
• Incorporate LeMond's new branding
• Build in scalability to grow around the product line
• Use web standards to leverage accessible content
• Develop a dynamic site without a back-end
• Address information findability and nav complaints

The Solution

• Utilize existing web standards xHTML & CSS code
• Redesign entire site from ground up
• Simplify top nav by removing drop down menus
• Design bike indexes to cross-connect the site
• Build simple PHP arrays to ease in templating
• Code entire site in tableless W3C xHTML & CSS

The Team

• Ryan Smith
• Concept, design, Front-end code & architecture
• Trek Bicycle

• Josh Hoover
• PHP assistance
• Trek Bicycle

• Ken Soliva
• Front-end code assistance
• Trek Bicycle